Battle of the Bow
Welcome to the premier cheerleading event in the El Paso area, uniting the best in recreational, school, and All-Star cheer. UCCC is where athletes from West Texas, East Texas, and New Mexico meet to compete for the coveted “Golden Bow.” Bring your best—we can’t wait to see you in action!
January 26, 2025 | Eastlake High School
Battle of the Bow is thrilled to announce the 17th Annual Cheer Competition for the 2024-2025 season. This event is recognized as one of the most innovative cheerleading events in the El Paso area, inviting Recreational, School, and All-Star cheer teams. We have welcomed athletes from West Texas, East Texas, and New Mexico. We can’t wait to see your performances as you compete for our prestigious “Golden Bow”!
January 26th, 2025
Eastlake High School
13000 Emerald Pass Ave
El Paso, TX 79928
Pricing based on the following deadlines:
Crowd Leading, Performance, Game Day Routines:
Individuals/ Mascots:
Please click the links below to assist you with any registration questions. Still need assistance? Feel free to reach out via email or text!
Click here to view the 2025 competition rules.
$10.00 + online ticketing fee
Spectators can purchase online tickets here.
Tickets may sell out before the day of the event!
Warning: Lines may be long, so we suggest arriving at least one hour before your team competes.
Click Here for 2025 Competition Schedule
Click Here for our 2025 Digital Program
CHEER COMPETITION SEASON JUST GOT 3X BETTER!
Teams that compete at UCCC- Battle of the Bow, UTEP Cheerleading Championships, and Sun City Showdown will compete to be recognized in our West T3Xas score-off. Teams that meet the eligibility requirements will have their three competition scores averaged out. Top three highest scoring team averages (All Levels- All Star, Rec, and School Combined) will be recognized.
Awards:
Click here to view the 2025 eligibility rules and guidelines.
Jessie Chavez has been the proud owner of Cruces Cheer Storm, an All-Star cheerleading gym, for seven years. Throughout her career, Jessie has demonstrated an unwavering passion for cheerleading, not only as a sport but also as a powerful tool for shaping the lives of young individuals. She is dedicated to helping her athletes grow both in skill and character, guiding them to become not only exceptional cheerleaders but also respectful and responsible adults.
With an impressive 12-year background in cheerleading, Jessie’s journey has taken her through every level of the sport—from elementary school all the way to high school and the competitive All-Star level. Her achievements include four high school state titles in New Mexico, a testament to her commitment and excellence in the sport. In addition, Jessie has garnered several national titles at the All-Star cheer level, showcasing her skill, leadership, and ability to inspire success in her athletes.
Her experience, combined with her passion for mentoring, has made her a beloved and respected figure in the cheerleading community. Through Cruces Cheer Storm, Jessie continues to make a lasting impact on the lives of her athletes, helping them develop discipline, confidence, and a strong work ethic, both on and off the mat.
Amaris has been a dedicated cheerleader since she began her journey at the age of 9. Her passion for the sport led her to join All Star cheerleading, where she developed a love for performance and teamwork. Throughout her middle and high school years, Amaris excelled in school cheer, showcasing her talent and spirit on the sidelines.
She further elevated her cheerleading experience at El Paso Community College, honing her skills and contributing to the spirit of the college community. For the past two years, Amaris has worked with the Universal Cheerleaders Association, where she utilizes her expertise to mentor aspiring cheerleaders. As a USA Safety Credentialed professional, Amaris prioritizes safety in cheerleading practices and competitions. Her dedication to the sport of cheerleading is evident in everything she does, and she remains committed to fostering a positive environment for all athletes.
Jared Reeves has been a dedicated cheerleading coach since 2019, with a passion for elevating athletes at all levels of the sport. Having worked with all-star cheerleaders as well as elementary and high school teams, Jared has developed a reputation for his ability to bring out the best in every athlete. His coaching expertise spans a variety of skill levels, from the fundamentals of youth cheerleading to the intensity of competitive all-star teams.
Before transitioning into coaching, Jared was an accomplished cheerleader himself, earning a state championship in 2017 with Las Cruces High School, which ignited his passion for helping others succeed in the sport. His deep understanding of both the physical and mental aspects of cheerleading enables him to guide athletes toward their full potential, whether they are mastering the basics or perfecting advanced skills.
UCcc Competition coordinator
Lexi has over 30 years of cheerleading experience. She started cheering at the age of three and continued through high school, college, and later went on to become the head cheer coach at Evangel Christian Academy in Shreveport, Louisiana.
She has won seven National Cheerleaders Association (NCA) National Championships as both a choreographer and athlete. Notably, she was part of the Spirit of Texas International Level 6 team that won NCA Grand National Champions in 2010, 5- time NCA Collegiate Championship cheer team at the University of Texas at Arlington, and finished her cheerleading career at UTEP.
Her passion stems from giving back to the community, helping athletes achieve their collegiate or professional cheerleading goals, and offering them the same experiences and networking opportunities that shaped her career.
An El Paso native, Lexi graduated from the University of Texas at El Paso with a Bachelor’s in Multimedia Journalism and a minor in Education. She was a former English teacher and Coordinator of Sports Program for Socorro ISD. Currently, she serves as the CEO of Ultimate City Cheerleading Championships in El Paso, TX. Lexi and her husband, Konner, have two daughters, Karter Kay and Kinzley Karson.
Call or text from 8 a.m. to 5 p.m.
Email ultimatecitycheer@gmail.com
X @battelofthebow1
Instagram: ucccbattleofthebow
